The must-read that started the movement. Discover how one restaurant transformed its culture and guest experience by going above and beyond in every moment.
Be Our Guest – The Disney Institute
Learn Disney’s legendary approach to creating magical customer experiences and consistent excellence—hospitality thinking at scale.
Delivering Happiness – Tony Hsieh
The story of how Zappos built a billion-dollar brand by putting culture and service first.
Leadership & Culture
Leaders Eat Last – Simon Sinek
Why the best leaders serve their teams first—building trust, loyalty, and long-term success.
The Culture Code – Daniel Coyle
A deep dive into how great teams build connection, psychological safety, and a sense of shared purpose.
Team of Teams –Gen. Stanley McChrystal
Lessons from the battlefield on how adaptability and shared leadership beat rigid hierarchies in today’s fast-paced world.
Mindset, Habits & Performance
Think and Grow Rich – Napoleon Hill
How small, consistent changes lead to massive personal and professional transformation.
What Got You Here Won’t Get You There – Marshall Goldsmith
The career and personal blind spots that keep high achievers from moving to the next level—and how to overcome them.
Principles – Ray Dalio
Timeless lessons from a hedge fund legend on radical truth, transparency, and building life and business systems.
Atomic Habits – James Clear
How small, consistent changes lead to massive personal and professional transformation.
Never Split the Difference – Chris Voss
FBI negotiation tactics that apply to business, leadership, and everyday influence.
Will It Make the Boat Go Faster? – Ben Hunt-Davis & Harriet Beveridge
A powerful question to align goals and actions with peak performance—drawn from Olympic rowing.
The Obstacle Is the Way – Ryan Holiday
Stoic wisdom for turning challenges into opportunities—used by athletes, CEOs, and leaders worldwide.
Willpower Doesn’t Work – Benjamin Hardy
Environment shapes behavior. Learn how to design surroundings for success instead of relying on sheer will.
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Write for Us
The Chet Tart platform exists to challenge, sharpen, and elevate leaders who are serious about growth—professionally and personally. If you’ve built a business, led a team, taken a company through a transformation, or simply learned the hard way—your voice may belong here. This is not a place for fluff or recycled content. This is a place for bold insight, honest reflection, and powerful ideas.
What We’re Looking For
We welcome contributors who:
Lead from experience—not theory
Have something original and valuable to say to business owners and decision-makers
Can communicate clearly, directly, and with conviction
Are passionate about helping others grow
You don’t need to be a polished writer. You just need a real story, a useful framework, or a powerful idea—and the courage to share it.
What You Can Write About
We publish content that helps leaders level up in business and in life. Strong submissions typically fall into these categories:
Leadership lessons from the trenches
Growing, scaling, or exiting a company
Building wealth and legacy
Navigating tough decisions and big pivots
Managing people, culture, and conflict
Personal development for high performers
Behind-the-scenes founder stories
What to Include
We ask that all submissions include:
An original article (800–1,500 words)
At least one high-quality image (a relevant photo, chart, quote graphic, or similar)
Optional but encouraged: a short video (under 2 minutes) summarizing your idea or reinforcing your key takeaway
A short bio (100 words max) with a link to your website or LinkedIn