Culture & Team Performance
Your Culture Already Exists.
Is It Fueling Growth—Or Quietly Killing It?
You can feel the misalignment—
in the missed deadlines, the passive meetings, the unspoken tension.
Things look fine on the surface.
But behind the scenes, momentum is lagging.
Ownership is low.
The “fire” you once saw in your team is flickering.
You’re asking questions like:
Why do I still have to follow up on the basics?
Why aren’t people bringing solutions?
Why do I feel like the only one who actually cares?
This isn’t just a motivation issue.
It’s a culture problem—and it’s dragging performance down.
Why the Usual Solutions Don’t Work
Team lunches don’t fix trust. Company values on the wall don’t build accountability.
And culture isn’t built in an offsite. It’s built in the day-to-day.
What’s missing isn’t perks—it’s alignment.
If your team doesn’t know how to think, act, and win together,
you’ll always be the one pulling them uphill.
How We Solve the Problem:
STEP
Expose the Real Disconnects
We dig into what’s actually eroding trust, performance, and initiative—no sugarcoating.
STEP
Rebuild Team Alignment
We clarify team values, ownership expectations, and what “great” looks like in practice—not theory.
STEP
Coach Key Behaviors
We address communication gaps, accountability issues, and low-performance tolerance.
STEP
Reinforce Cultural Consistency
We build habits, rituals, and leadership practices that shape culture on purpose—every day.

This coaching exists to solve one thing:
The invisible performance drag caused by misaligned culture.
I’m Chet Tart. I coach leadership teams to:
Get honest about what’s really going on
Clarify expectations and roles
Build a shared rhythm of communication and accountability
And stop letting drama, doubt, or disconnect stall results
Because when your culture runs clean—your people move faster, perform better, and stay longer.
Years guiding CEOs and executive teams through real-world leadership challenges.
Hours of confidential coaching conversations logged over 6yrs.
In combined annual revenue across Chet’s client base.
What Success Looks Like
When culture works, your team works—with less effort and more energy.
You’ll see:
People take initiative instead of waiting for instructions
Teams collaborate without drama
Feedback flows instead of festering
Values actually show up in behavior
Everyone knows what “winning” looks like—and how to contribute to it
You’ll stop carrying the culture. Your team will start protecting it for you.
What Happens If They Don’t Fix It
If you don’t address your culture, you’ll keep:
Repeating the same performance conversations
Losing good people to bad dynamics
Tolerating misalignment because it’s easier than confrontation
Getting involved in issues your team should be resolving
And eventually, your best team members will stop speaking up—or stop showing up altogether.
Culture doesn’t drift neutral.
It either drags you down—or drives you forward.
Who This Coaching Is For?
This coaching is for the teams that look fine on paper—but feel misaligned in real life.
You’ve got smart people in the room, but the energy’s off.
People aren’t taking ownership. Communication is clunky.You’re doing too much cultural cleanup and not enough leading.You can sense the drift, even if no one’s talking about it yet.
This coaching is built for:
- Leadership teams stuck in passive agreement
They nod in meetings but hesitate to challenge, push back, or take real initiative. - Growing teams with quiet tension
There’s unspoken frustration. Misunderstandings. A vibe that no one wants to name—but everyone feels. - Departments that operate in silos
Each team has its own pace, culture, and priorities—and no one’s rowing in the same direction. - Managers who are conflict-avoidant
They don’t hold people accountable, and performance suffers in silence. - Companies scaling fast with values getting blurry
What mattered when you were small isn’t showing up now that you’re bigger—and it’s affecting how people show up.
Real Companies. Real Results. Chet’s Coaching Drives Growth Builds Leaders Raises Standards Clarifies Vision Moves You Forward Transforms Teams Makes a Difference Challenges You













If your culture isn’t lifting performance, it’s lowering it.
Let’s fix the disconnect before it becomes dysfunction.